Chicago, IL (Mar 2025) – Dairy Management Inc. (DMI) is helping brands tap into the growing health and wellness market with proprietary research that deciphers key consumer needs and behaviors. By leveraging AI-driven analysis, social listening, and ethnographic studies, DMI provides unmatched insights into emerging trends, particularly in women’s health.

What the Data Reveals:

• Wellness Conversations: Social listening research reveals how consumers discuss concerns like sleep, weight management, and bone health, uncovering emotional, social, and functional needs—especially among women.

• Real-World Consumer Journeys: Ethnographic research explores how women approach daily health challenges, identifying gaps in current solutions.

• Market Opportunities: A 12,000+ consumer survey pinpoints demand for dairy-based innovations in sleep, bone, heart, muscle health and other key conditions.For brands, these insights create new opportunities to develop health-focused dairy products, refine messaging, and stay ahead in the rapidly evolving wellness space. DMI’s latest research will be showcased at Expo West, where industry leaders can explore how data-driven strategies are fueling innovation.

To learn more, join DMI’s “What Women Really Want: Cracking the Code for Food & Beverages” session on March 6th at 12:30 PM and visit booth N1405.

About Dairy Management Inc. (DMI):

DMI, a non-profit funded by U.S. dairy farmers, builds demand for and trust in dairy through a robust network of innovation, strategy, and education programs.