Health and wellness tourism has become a major focus in global travel, and this trend is expected to rise further.  Read More Health & Wellness 

​

The importance of health and self-care has significantly grown in recent years, with people traveling worldwide to improve their well-being or adopting healthier lifestyles that impact the tourism industry.

Health and wellness tourism has become a major focus in global travel, and this trend is expected to rise further. In 2022, the wellness tourism market was valued at $822.3 billion, with projections estimating it will reach $1,922.2 billion by 2032, reflecting a robust growth rate of 9.1%. Several emerging trends in this sector are reshaping how people travel for health and wellness.

Health tourism has seen significant growth, with more people traveling abroad for medical procedures like dental, ophthalmological, or cosmetic treatments. Traditionally, people from developing countries travel to more developed regions for treatments unavailable at home. Recently, however, many now travel for lower-cost or faster medical services, regardless of where they live.

Countries like Thailand, Turkey, and Singapore have long been recognized as leading wellness destinations, but new countries are emerging as key players. Mexico, for example, has seen a rapid rise in health tourism, generating up to $3.9 billion in revenue. People are drawn to Mexico for its experienced specialists, modern medical infrastructure, and affordable prices, all while enjoying an enriching cultural experience.

Medical weight loss is booming, largely driven by the rise of weight loss medications like GLP-1 drugs (Wegovy and Zepbound), which are reshaping both people’s lifestyles and the tourism industry. These medications help individuals with obesity or weight-related health conditions achieve their weight loss goals more effectively.

As GLP-1 drugs grow in popularity, the tourism industry is adapting. All-inclusive resorts and restaurants may see reduced consumption at buffets or bars as visitors focus more on health-conscious eating and exercise. Meanwhile, adventure travel—such as hiking, snorkeling, and walking tours—could see a surge as travelers prioritize physical activity. Even hotel gyms and city sightseeing on foot may become more popular for those looking to stay active.

The world’s blue zones, such as Okinawa (Japan), Sardinia (Italy), and Ikaria (Greece), are renowned for their residents’ long, healthy lives, thanks to stress-free living, nutritious diets, and strong social communities. Travelers seeking to emulate these lifestyles are turning to blue zone retreats, which promote longevity through diet, physical activity, and social connection.

While some retreats take place in actual blue zones, many wellness centers worldwide are now offering blue zone-inspired programs. For example, Thailand’s Kamalaya Koh Samui offers retreats with cuisine and activities rooted in blue zone cultures, such as yoga, qi gong, and meditation, designed to help participants achieve balance and vitality.

Subscribe to our Newsletters

Follow Travel And Tour World in Google News